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How $243 Led to $70,000: An AdWords Case Study
Challenge: You Can’t Wait for SEO You know those animated videos you see sometimes on websites that explain a topic or product? They’re usually playful and use cut outs or stick figures? That’s what...
View ArticleAdWords case study: $243 in Spend, $70,000 in Sales
We’re excited to share a new search engine marketing (SEM) case study featuring our client Say It Visually! Here were the 5 takeaways: AdWords can be a great marketing channel, especially when you have...
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How to do day-of-week analysis in AdWords
I’ve been studying for the Google AdWords Certification Exam with their study guide and, contrary to my expectations, it’s been a great experience. I’ve discovered a lot of features and techniques...
View ArticleFun with Google’s AdWords exams
UPDATE Jan 2015: Marketade is not currently a Google Certified Partner. — Last weekend, for the first time in 15 years, I screamed in joy after passing an exam. Fortunately no one was in the office....
View ArticleHow to use a checklist
For our newsletter’s latest book review, I take a look at The Checklist Manifesto by Atul Gawande. Read my article first and then share your thoughts below. I’ve created or rewritten a number of...
View ArticleNegative keywords + the AdWords search terms report: a strong 1-2 punch
Whenever somebody asks me to look at their AdWords campaign to see if it needs help, the first thing I check is whether they’re using negative keywords. If they’re not, I know I can help them — a lot....
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How to Use Negative Keywords to Cut Wasteful AdWords Spending
Let’s say you have a small math tutoring business in Arlington, Virginia and you’ve been using Google AdWords for the last few months to attract new clients. You’ve acquired a few good customers from...
View ArticleNew SEO/SEM packages for small businesses
We’re excited to now offer standard packages for small businesses wanting help with SEO and SEM. Writing SEO/SEM proposals for startups, non-profits, and other small businesses has been my least...
View ArticleSEO/SEM consultant position
We’ve begun recruiting for an experienced SEO/SEM consultant to help us with the new client projects. Proximity to DC is a plus but not a requirement. Here’s the full description and application...
View ArticleCombining SEO, SEM, UX & Analytics in a 4-Week Sprint
We recently collaborated with a global nonprofit that conducts wellness education for organizations and individuals. Over a 4-week sprint, we performed holistic analysis, optimization, and strategy...
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